Time, a person can use, has it limit of 24 hours, so many companies in advertising should struggle against the scrambling.

You know, many people are likely to reduce the time of watching TV for smart-phone, and other media agencies try to rob then of their time.

One of the agencies is "train".

Recently, many trains have liquid crystal display(LCD) as destination screen of the train, and the train company is doing AD by movies (CM, so-called).

In trains, the CM should be silent movies, however, the most important merit of this CM is

"We cannot skip the CM like a "hard-disk player""

"It might be possible in near future"

I think that this is an important bigger advantage than other CM.

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To tell you the truth, I want to talk to you about the Odakyu-Dentestsu's contents.

(To be continued)