Reading is entertainment, so the effect is to "enjoy reading".

But there are some additional effects, and one of them is that the reading becomes easier by reading".

To begin with, human being had not had a custom of reading, so reading is the newest entertainment for human being. (And one example of the oldest custom is to sex)

Reading is high-cost task that the human being has not experimented.

Reading makes us happier, because the task becomes low and we can realize the positive feedback of "making us happier easily".

If there are other entertainments that are more fun than reading, we don't have to cling to reading.

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Personally, on the other hand, according to the persons who read my columns, I would like to keep reading.

The reason is NOT that "I want you to live your life wealthy".

But I think that a person who

- Probably has no concept called "reading" is not embedded in the life,

- cannot arrive at even the last page of my column,

- is emptiness of literacy and reading comprehension,

- is deceived for an catchy title of the column (unfortunately I do not have authority to make a title)

- doesn't read my column at all (or cannot read by his/her capability),

-shows me a comment that is fatuous and impossible to read

makes me annoyed endlessly